The Texan Radio Network Underwriting Guidelines

The purpose of this document is to provide a comprehensive set of underwriting guidelines for programs airing on The Texan Radio Network. The intent is to provide the greatest amount of exposure and identification possible to program underwriters without compromising The Texan's noncommercial character.

CREATIVE ELEMENTS OF THE CREDIT’S CONTENT
• Underwriters must be identified by name and may also be represented by their corporate animated logo.
• The credit may include factually descriptive information about the underwriter’s products, product line or services.
    The information may not be qualitatively or promotionally descriptive.
• The credit may include in audio a corporate positioning statement and the underwriter’s well-established
    corporate slogan that is not promotional.
• One specific product and up to three generic product lines or services are permitted.
• Plausible, appropriate and value-neutral backgrounds may appear behind corporate logos.
• Company spokespersons may  provide voice-overs for underwriting credits. Celebrity
    spokespersons may be used in audio only.
• Specific addresses (i.e. 905 S Main St) or locations (i.e., corner of South Main and Park St) may
    be used aurally.
• Telephone numbers and/or web addresses may be used aurally but no call to action may accompany (i.e.,
   Call... Visit... Go to...).
• No solicitation of direct consumer response of any kind is permitted. (i.e., suggesting listener action such as “Visit
   our showroom at...”)
• Music may be used in a credit.
• No superlatives or comparatives, such as “bigger” or “best”.
• No comparisons with other products or businesses are permitted.
• No mention of prices for products or services.
• No endorsements/statements such as “recommended by dentists.”
• We do not accept underwriting for politicians, local or national parties, or any political issue.
• We do not accept wording which expresses the views of any person with respect to any matter of public
   importance or interest.
NOTES: Announcement copy is regulated by the Federal Communications Commission (FCC) and is intended to “fully and
                fairly disclose the true “identity” of all program funders.
The Texan retains the right to refuse any credit if it is in violation of station guidelines, FCC guidelines, or is inconsistent with
the station environment and sound.

Have questions concerning Underwriting? Please contact us with any and all concerns.